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E-commerce

E-Commerce (Electronic Commerce) refers to the buying and selling of goods and services over the internet. Sesame has a commendable expertise in building dependable, secure and revenue generating e-commerce solutions. E-commerce solutions can be either custom developed or platform based. Let’s go through some e-commerce information for your use.

Types of E-Commerce

  • B2C (Business-to-Consumer)

    Retail sales directly to customers (e.g., Amazon).

  • B2B (Business-to-Business)

    Transactions between businesses (e.g., Alibaba).

  • C2C (Consumer-to-Consumer)

    Individuals selling to other individuals (e.g., eBay).

  • C2B (Consumer-to-Business)

    Individuals offering products/services to companies (e.g., freelance platforms).

Key Features

  • 24/7 availability
  • Global reach
  • Lower operational costs compared to physical stores
  • Personalized shopping experiences using data analytics

Popular E-Commerce Platforms

  • Shopify, Woo Commerce, Big Commerce , Adobe Commerce (earlier known as Magento)

Payment Methods

  • Credit/debit cards, digital wallets (e.g., PayPal, Apple Pay), UPI, bank transfers

Advantages

  • Convenience for buyers
  • Easy comparison shopping
  • Lower overhead for sellers

Challenges

  • Security and privacy concerns
  • Competition and price wars
  • Logistics and delivery issues

Trends

  • Mobile commerce (M-Commerce)
  • Quick Commerce
  • Voice-assisted shopping
  • Use of AI and chatbots for customer service
  • Social media integration and influencer marketing

E-commerce Website Development

At Sesame technologies, we specialize in creating powerful, user-friendly, and scalable e-commerce websites tailored to your business needs. Whether you're a start-up or an established brand, our e-commerce solutions help you sell online efficiently and grow your customer base.

What We Offer:

  • Custom E-Commerce Design – Attractive, mobile-responsive designs that reflect your brand identity.
  • Secure Payment Integration – Multiple payment gateway options for smooth, secure transactions.
  • Product & Inventory Management – Easy-to-use admin dashboards to manage listings, stock, and orders.
  • SEO & Performance Optimization – Fast-loading, search-engine-friendly websites to attract more traffic.
  • Third-Party Integrations – Connect with CRM, shipping partners, social media, and analytics tools.

Why Choose Us?

  • End-to-end development, from planning to launch
  • Scalable solutions to grow with your business
  • Ongoing support & maintenance
  • Rich user experience that boosts conversions

Bring your store online and reach customers worldwide with a professionally built e-commerce website from sesame technologies.

Real Time Billing, Inventory & Accounting

A real time billing and inventory system is a big challenge for all e-commerce vendors. At Sesame we have a full-fledged billing and inventory solutions which can be connected to any e-commerce websites. This will help every e-commerce vendor with following facilities.

  • Accurate Inventory Management
    • Instantly updates stock levels after each sale or return
    • Prevents overselling or stock outs
  • Automated Billing & Invoicing
    • Generates invoices instantly after purchase
    • Reduces manual errors and saves time
  • Real-Time Financial Insights
    • Live tracking of revenue, expenses, and profit
    • Helps in better budgeting and financial planning
  • Improved Order Fulfilment
    • Syncs orders with inventory and warehouse systems
    • Speeds up shipping and delivery processes
  • Better Customer Experience
    • Accurate product availability info
    • Instant order confirmation and billing
  • Reduced Operational Costs
    • Minimizes manual work and paperwork
    • Lowers the risk of financial discrepancies
  • Faster Decision Making
    • Access to live data helps in making quick business decisions
    • Enables dynamic pricing and restocking strategies
  • Enhanced Business Growth
    • Streamlined backend operations support scalability
    • Helps handle high volumes during peak seasons
  • Integration with Real time Analytics
    • Real-time data can feed into business intelligence tools
    • Offers actionable insights for marketing, sales, and planning

API Integrations

API (Application Programming Interface) integrations play a crucial role in enhancing the functionality, efficiency, and automation of e-commerce websites. They allow different systems and services to communicate seamlessly, enabling a smooth and connected online shopping experience. At sesame we have a commendable expertise of integrating various APIs to e-commerce websites.

Key Benefits of API Integration:

  • Payment Gateways – Secure and fast transactions using services like PayPal, Stripe, Razorpay,CCavenue etc.
  • Shipping & Logistics – Real-time shipping rates, tracking updates, and automated fulfillment with partners like FedEx, DHL, or Shiprocket.
  • Inventory Management – Sync product availability across multiple platforms in real time.
  • CRM & ERP Integration – Better customer relationship management and streamlined backend operations.
  • Marketing Tools – Connect email platforms, social media, and ad tools for automated marketing.
  • Analytics & Reporting – Fetch live data for smarter business decisions.

By integrating APIs, e-commerce platforms become more dynamic, scalable, and user-friendly—resulting in better customer experiences and smoother business operations.

Data Analytics

Data analytics plays a vital role in the success of e-commerce websites by turning raw data into actionable insights. It helps businesses understand customer behaviour, track sales performance, and optimize marketing efforts.

Key Benefits:

  • Identify best-selling products and customer preferences
  • Improve user experience and website performance
  • Optimize pricing, inventory, and promotions
  • Measure ROI across marketing channels
  • Make smarter, data-driven business decisions

With data analytics, e-commerce businesses can grow faster, serve customers better, and stay ahead of the competition.

We at Sesame offer simple and intuitive dashboards that help e-commerce businesses make informed decisions at the right time to fuel growth. Our solution provides insights across sales, marketing, customer behavior, and operations.

Key Features:

  • Track Essential KPIs Easily
    • Conversion Rate, Average Order Value, Revenue Growth, Cart Abandonment Rate
    • Page Load Time, Bounce Rate, Traffic Sources, Mobile Responsiveness
    • Customer Acquisition Cost, Lifetime Value, Return on Ad Spend, Email Engagement
  • Sales Performance Insights
    • Understand your sales trends and optimize strategies
  • Marketing Effectiveness
    • Maximize ROI by monitoring key marketing metrics
  • Customer & Operational KPIs
    • Measure satisfaction, track inventory, and improve backend efficiency
  • Make Data-Driven Decisions
    • Actionable insights delivered through user-friendly dashboards

Performance Optimization

Optimizing performance is critical for e-commerce success, directly affecting user experience, conversions, and customer loyalty.

Why It’s Important:

  • Faster Load Times – Enhances user experience and reduces bounce rates
  • Improves Conversion Rates – Slow sites lead to cart abandonment
  • Builds Customer Loyalty – Reliable performance encourages repeat visits
  • Boosts SEO – Faster sites rank better in search engine results

Challenges Involved:

  • Page Load Speed – Managing performance during high traffic
  • Mobile Responsiveness – Adapting to different devices and screen sizes
  • Dynamic Content Handling – Delivering real-time data without slowing down
  • Infrastructure Limits – Supporting scalability and peak usage
  • Security vs Speed – Ensuring data protection without compromising speed

We at sesame provide an array of solutions to optimize your e-commerce websites so that your e-commerce website can function in the best possible way in front of every customer visiting your site.

Recommendation Engines

Recommendation engines enhance the shopping experience and drive business growth by personalizing what users see. We have implemented recommendation engines successfully for many e-commerce websites across the globe.

Key Benefits:

  • Personalized Shopping – Suggest products based on user behaviour, interests, and purchase history
  • Increased Sales – Boost cross-selling and upselling by showing related or complementary products
  • Faster Decision Making – Help customers discover relevant products quickly
  • Higher Conversion Rates – Tailored suggestions lead to more purchases
  • Improved Customer Experience – Makes browsing feel more relevant and engaging
  • Customer Retention – Encourages repeat visits by continually offering personalized recommendations
  • Data-Driven Insights – Helps businesses understand buying patterns and preferences

Hosting Services

E-commerce web hosting is a specialized service that provides the infrastructure needed to run an online store smoothly and securely. It ensures your website is always accessible, loads quickly, and handles transactions safely.

Key Features:

  • High Uptime & Speed – Fast-loading pages and minimal downtime for a better user experience
  • Security & SSL Certificates – Protect customer data and build trust
  • Scalability – Handle traffic spikes during sales and festive seasons
  • Shopping Cart & Payment Integration – Seamless support for e-commerce platforms and gateways
  • Backup & Support – Regular data backups and 24/7 technical assistance

Choosing the right e-commerce hosting provider is crucial for delivering a smooth, secure, and successful online shopping experience.

At sesame we have hosted e-commerce websites of our clients with leading hosting providers like AWS, Azure, Google Cloud, Digital Ocean, Linode etc.

Maintenance & Support

Ongoing support and maintenance are vital for keeping your e-commerce website running smoothly, securely, and efficiently.

Why It Matters:

  • Smooth Functionality – Fix bugs, update plugins, and ensure everything works as expected
  • Security Updates – Protect customer data by patching vulnerabilities regularly
  • Updated Product Listings – Keep content, inventory, and pricing accurate and fresh
  • Performance Optimization – Improve site speed, user experience, and loading times
  • Analytics & Monitoring – Track performance and fix issues before they impact sales
  • Customer Trust & Satisfaction – A stable, reliable website builds credibility and encourages repeat business

Regular support and maintenance ensure your online store is always at its best—secure, up-to-date, and ready to convert visitors into customers. We at Sesame will provide support and maintenance services for any kind of e-commerce websites.

Platform Based E-commerce Solutions

Shopify Site Development

A Shopify website is a powerful, user-friendly e-commerce platform that allows businesses to create, manage, and grow their online stores with ease. It offers customizable templates, secure payment integration, and built-in tools for inventory, marketing, and analytics.

Key Highlights:

  • No coding required – easy to set up and manage
  • Mobile-responsive and SEO-friendly
  • Supports multiple payment gateways
  • Scalable for businesses of all sizes
  • 24/7 customer support and app integrations

Shopify is a great choice for anyone looking to launch a professional online store quickly and efficiently.

Shopify Theme Customization

Shopify theme customization allows you to tailor the look, feel, and functionality of your online store to match your brand identity and customer needs. Whether you're using a free theme or a premium one, customization helps create a unique shopping experience.

What You Can Customize:

  • Layout, fonts, and color schemes
  • Homepage banners and product display sections
  • Navigation menus and footer
  • Custom features using Liquid (Shopify's templating language)
  • Mobile responsiveness and UI enhancements

With Shopify theme customization, you can make your store stand out and improve user engagement, leading to better conversions and brand loyalty.

Shopify Connected Mobile Apps

Shopify connected mobile applications allow e-commerce businesses to extend their online store experience to mobile devices, offering customers a seamless shopping experience on the go. These apps are directly integrated with your Shopify store, syncing products, inventory, orders, and customer data in real time.

Key Benefits:

  • Real-Time Sync – Automatic updates for products, pricing, and inventory
  • Effortless Order Management – View and fulfill orders from your app
  • Enhanced Customer Experience – Smooth, mobile-friendly shopping and checkout
  • Push Notifications – Engage users with offers, updates, and reminders
  • Sales & Analytics – Track performance and customer behavior directly from your app

Shopify mobile apps help businesses stay connected with customers, boost engagement, and drive more sales from mobile users—who now make up a large portion of online shoppers.

Woo Commerce

WooCommerce is a powerful, open-source e-commerce plugin built for WordPress. It enables businesses to turn their websites into fully functional online stores with complete control over design, products, and customer experience.

Key Features:

  • Easy Integration with WordPress – Seamlessly adds e-commerce functionality to your existing site
  • Highly Customizable – Flexible themes and plugins to match your brand
  • Multiple Payment Options – Supports PayPal, Stripe, and other gateways
  • Shipping & Tax Management – Built-in tools for global shipping and tax calculations
  • Inventory & Order Management – Track stock, manage orders, and generate reports
  • Scalable & Developer-Friendly – Suitable for small stores to large enterprises

Woo-Commerce is ideal for businesses looking for flexibility, ownership, and scalability in their online store.

Open Cart

OpenCart is a free, open-source e-commerce platform designed to help businesses build and manage online stores with ease. Known for its user-friendly interface and robust features, OpenCart is a great choice for small to medium-sized businesses.

Key Features:

  • Easy to Set Up & Use – Intuitive admin panel for managing products, orders, and customers
  • Customizable Themes & Extensions – Wide range of free and paid add-ons
  • Multiple Payment & Shipping Options – Built-in support for major gateways and carriers
  • Multi-Store & Multi-Language Support – Manage multiple shops from one dashboard
  • Reports & Analytics – Track sales, customers, and performance easily

Open Cart offers a cost-effective and flexible solution for businesses looking to launch and grow their e-commerce presence.

CS Cart

CS-Cart is a powerful, feature-rich e-commerce platform designed for building professional online stores and multi-vendor marketplaces. It offers a full set of tools for managing products, customers, orders, and payments—all in one place.

Key Features:

  • Built-In Storefront & Admin Panel – Easy to manage and customize your online store
  • Multi-Vendor Support – Perfect for marketplace-style platforms
  • Multiple Payment & Shipping Options – Integrated with major providers
  • Customizable Design – Templates and layout editor for brand consistency
  • Marketing & SEO Tools – Boost visibility and attract more customers
  • Secure & Scalable – Reliable performance for growing businesses

CS-Cart is ideal for businesses looking for a scalable and flexible solution to create a powerful e-commerce presence or marketplace.